CMO 2.0 Conversation Interviews

These are an expanding series of discussions with individuals who are leading their respective companies’ embrace of and experimentation with Marketing 2.0 principles, approaches, and realities.

Jeffrey Hayzlett, CMO at Kodak

Will Prest, CMO at Transamerica Retirement Management

Paul Levy, CEO at Beth Israel Deaconess Medical Center

Susan Lavington, Senior Vice President of Marketing at USA Today

Dan Ariely, author and Professor in Behavioral Economics at Duke University

Porter Gale, CMO at Virgin America

Pete Blackshaw, EVP Nielsen Online Strategic Services

Rob Kozinets, Marketing Professor at York University and author

Mark Colombo, SVP Digital Access Marketing, FedEx

Dave Logan, Senior Partner CultureSync

John Hagel, Co-Chariman of the Center for the Edge at Deloitte

Ted Gilvar, EVP and Global CMO at Monster.com

Marty St. George, CMO at JetBlue

Rob Spencer, Chief Idea Management Officer at Pfizer

Alan Webber, Author and Co-founder of Fast Company

Gail Galuppo, CMO at Western Union

Don Peppers, Author and co-founder of Peppers and Rogers

Erin Nelson, CMO at Dell, and Manish Mehta, VP of Social Media and Communities

Ted Smyth, EVP, Corporate Affairs at The McGraw-Hill Companies

Eran Barak, SVP of Marketing and Community Strategy at Thomson Reuters

Author Paul Gillin

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Upcoming Events

Social Media Measurement Tools 2
Feb 23 2012 10:00 AM
We heard you! Back by popular demand (and as a follow up to last month's Social Media Tools webinar), the Three Amigos will ride again on February 14th. We will discuss Social and Mobile Media Analytic Tools in more detail.

The format will be conversational style with Scott Wilder interviewing our experts, Gary Angel and Marshall Sponder, but will provide in-depth information on the latest tools, road maps, implementation strategies, business challenges and more. Please join us.. and please help us make this webinar useful by sending us questions beforehand.

Thursday, February 23, 2012 10:00 AM - 11:00 AM PST
register: http://bit.ly/yqDjtj

Going Mobile: your content on any device
Feb 28 2012 02:00 AM
Having access to your content wherever you are, on just about any supported device, is great. But stakeholders often worry about the security of their valuable company content.

Can you keep up with the proliferation of devices and platforms to make sure that none of your content is vulnerable, no matter how it's being accessed? Can you trust the cloud?

Keeping your content safe is a must, but you can balance that with the benefits of increased access.

In this FierceContentManagement webinar, Editor Ron Miller will moderate a discussion on the pros and cons of having access to your content all the time.
Featured Speakers:
Robert Rose, Chief Troublemaker, Big Blue Moose
Author, Speaker and Chief Troublemaker at Big Blue Moose, Robert helps marketers become storytellers. A recognized expert in content marketing strategy, digital media, and the social Web, Robert innovates creative and technical strategies for a wi

Business Forum Imaging Cologne | Memories are more Interactive presented by Photokina
Feb 29 2012 12:00 AM
Alexandra Gebhardt of Human 1.0 - 'Social Media Update: Business Beyond Printing' 2/29/12

Top international managers and independent experts will discuss the latest trends of digital imaging products and innovative business models. The conference language is English. Simultaneous translation will be available.

To Register: http://www.bfi-photokina.com/en/bfi/diemesse/anmeldung/index.php

Post Production World Conference at NAB 2012 April 14-18, 2012
Apr 14 2012 12:00 AM
Post Production World Conference at NAB 2012 April 14-18, 2012 Featuring Human 1.0's Alex Gebhardt!

Post|Production World, produced in partnership with Future Media Concepts, is the world's leading training event for production AND post professionals including editors, producers, directors, graphic artists, cinematographers, motion graphics designers and new media specialists. It's the knowledge you need for the tools you love!

This program is ideal for content creators looking to master the software, hardware, tools and workflows of the trade and is designed to provide practical take-away tips and techniques that can be applied to your very next project. Sessions are taught by the FMC world-renowned team of certified instructors, published authors and industry experts who share best practices and the latest innovations. Learning formats include: Half-day Beginner Boot Camps, In-Depth sessions, Workshops, and Full-day immersive programs.

Human 1.0